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Social presence doesn’t = relevance
It’s easy for companies to get swept up in the frenzy to have a social media presence. They feel they must get on the social bandwagon to be perceived as relevant. What often gets lost in this...
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The New Social: Social Business
Imagine the lively exchange of ideas and information you experience with your favorite social media tools as a means of gathering and imparting the kind of business intelligence that makes you a rock...
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Broadcast is dead…unliking has begun
Social media is perhaps an unfortunate misnomer because it conjures images of broadcasting messages out over the media channel instead of creating engagement. Just like with a friend who does all the...
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Emergency? Check Twitter – Works for Companies Too
For the socialrati, Twitter can be a lifeline of ideas, insights, and social connections. For others, tweets and status updates may not be considered vital. However, a string of natural and man-made...
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10 Best Practices for Social Media Marketing
Engagement Marketing tools provider Constant Contact has released an ebook of 10 Best Practices for Social Media Marketing (see this and other guides on the Resources page of this blog). Rather than...
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Up Engagement with 7 Learnings on Social Business
The transition from business as usual to social business is, like any change, hard. According to a Business Insider blog post and Forrester Research, only 8% of end users working in companies that...
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3 Ways Companies Are Failing to Leverage Social
Companies worldwide are not fully leveraging social media according to new research by QualifiedLink and distributed by Social Media Today. For a variety of reasons, companies are struggling to change...
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Social brand or business?
What’s the difference between a social brand and a social businesses? Orientation. If your social activity is all customer facing, chances are you are working on building a social brand but haven’t...
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CIA Spies on Social Media
Know where the next social revolution will happen? The CIA and President Obama probably do thanks to hundreds of analysts monitoring social media at the CIA’s Open Source Center (OSC). The Center, a...
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Timing is Everything: Post When it Counts
Social media marketers now have data to guide them in choosing the best time to post content on Facebook and Twitter. Argyle Social created a helpful infographic (see bleow) to help marketers...
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